THE FOUR
BRAND
DIMENSIONS

"The Four Brand Dimensions" with Stefanie Santos McLeese

First name

Last name

CHARACTER Use descriptive words - adjectives - to define the way you’d want your audience to describe you. Friendly, energetic, service-oriented, timely, etc. What would their experience be?

Consider including a few bullets on what a customer review might look like related to customer service.

COMMUNITY PURPOSE This is the “heart behind the hustle.” Describe your “why,” the reason you decided to launch this business, who you hope to help or serve and why this audience is important to you.

Consider expanding on the thoughts from the MEANINGFUL section of the TMD model.

EMOTIONAL BENEFIT: Tap into your “heart-intelligence” for this section and consider how you want your audience to feel when they engage with your business, whether it’s online or in person.

Use adjectives and sentence fragments like: relaxed; at ease; comfortable trusting my advice; energized; excited; motivated to...

VISUAL IDENTITY: No matter where my audience encounters my brand, this is the general look and feel they can expect from me, my employees, my website, my Instagram grid, or even a digital ad. Use descriptive language to paint a picture.

Use descriptive language to paint a picture. For example: warm colors; polished; flashy; conservative; traditional or edgy and modern, etc.

Can we stay in touch with you and continue this conversation? (Feel free to also book a half-hour video call directly with me right now using the 'Schedule Now' button on this site.)

What did you learn today that was most helpful or applicable as you build your brand?

If you know someone who would also benefit from learning more about building their company's brand and think they'd appreciate hearing from me, can you please include their name and any contact info (Or you can always text them a link to this website)?

www.santosmcleese.com

If you wouldn’t mind helping out a fellow entrepreneur, I’d appreciate a quote about today’s presentation.

I'd appreciate your comments that speak to things like my subject matter expertise and/or ability to dynamically convey this concept. With gratitude, Stefanie.

THE FOUR BRAND DIMENSIONS

"The Four Brand Dimensions" with Stefanie Santos McLeese

THE FOUR
BRAND
DIMENSIONS