Master Classes
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An intimate, cohort-style professional development experience with Stefanie Santos McLeese.
FOUR TO SIX
PEOPLE
We’ll review and build cohorts of four to six people to keep conversations manageable, dynamic, and impactful. With this personally curated cohort approach, you'll not only enhance your individual skill set, but also strengthen your broader network of growth-mindset professionals who you'll connect with on a deeper level.
TWO-HOUR
SESSIONS
The first five weekly sessions with your cohort are two-hours long and fully interactive. We will unpack various branding and communication themes and I’ll guide group conversation to examine relevant, real application of the principles and philosophies that build brand equity and use communication as an instrument of strategy.
ONE-ON-ONE
SESSION
The final session is a personalized 60-minute one-on-one coaching session with me. I'll provide tailored guidance on a business-specific project or challenge, leveraging the knowledge you’ve gained. Upon completion, you'll be equipped with applicable tools to lead through a solutions based lens.
Cohort Options
Six-week cohorts run May-August 2025 tailored to participants' collective availability.
If you'd like help deciding which cohort is best for you, please reach out.​
EXECUTIVE LEADER BRAND ($5,500)
If you’re in the C-suite or on the leadership team in your organization, this is the cohort to build a framework that intentionally defines a brand identity in alignment with the opportunities you want to attract. This is the time to consider the adage, what got you here, won’t get you there. During our time together, we’ll talk about the four brand dimensions that define an authentic leadership brand identity. Once we understand a bit more about the four dimensions, our cohort will spend time discussing ways we use those dimensions as an operational filter for how we lead and influence the perceptions we want to own.
This intentionality attracts new opportunities (from business deals to industry talent) and inspires teams to follow your lead. Carrying a heavy executive persona can lead to overwhelm and burnout. Our cohort conversation will focus on the balance between an authentic leadership brand that feels natural and true to your core essence, while still packing all the punch necessary to make big, bold moves that advance your organization’s business objectives.
COMMUNICATION AND BRANDING PROFESSIONALS (pricing below)
​All levels cover similar principles, however, based on the experience of each group, I’ll lead us through conversation and case studies, theories and philosophies that appropriately stimulate the intellect around the table and inspire creative solutions to the challenges your organization faces today.
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Junior Communicator ($3,500)
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Senior Communicator ($4,500)
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Master Communicator ($5,500)
This is an immersive, hands-on cohort designed to elevate your expertise in brand strategy and corporate communications (with light conversation on the marketing/creative campaigns). This program will equip you with strategic insights and practical tools to strengthen brand positioning and engagement with your target audiences. Our curriculum covers the PESO (Paid, Earned, Shared, Owned) Media Model; building a brand narrative; and how to help your organization “live the brand” to truly own your place in the market.
INDEPENDENT PROFESSIONAL ($5,500)
This cohort helps build your brand as a subject matter expert (SME) or thought leader in your industry to drive business development. If you manage your own book of business as an independent LLC or under a corporate brand (insurance, real estate, attorney, CPA, etc.), this cohort is for you.
You will gain the skills to build cohesive, impactful brand narratives that resonate across all touch-points in your sphere of influence. A brand is this: The perceptions you own, and the promise you make. We will talk about how to consistently deliver brand-bolstering experiences to influence the perceptions you want to own with your target audiences.
Meet Your Facilitator
Stefanie Santos McLeese
I’m Stefanie Santos McLeese, and with 20 years of experience building brand equity for global organizations using communication as an instrument of strategy – and as an entrepreneur who's had to grow my own brand – I'm ready to share my propriety frameworks related to brand and communication strategy with you.
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You can learn more about me here.