STORYTELLING
THAT SELLS

"Building a Winning Brand: Storytelling that Sells"

with Stefanie Santos McLeese, Branding and Communications Strategist

While we "begin with the end in mind today," it is imperative that you leverage The Trust services to support clarity and definition of your future goals and objectives. Intentional storytelling is like a magnet; it will attract opportunities in alignment with your desired future state. The Trust provides opportunities and a trusted team dedicated to helping members figure that out and win in their next season.

First name

Last name

Leveraging this straight-forward "storytelling" model, you'll begin to build a bank of stories (for use on LinkedIn, networking, interviews and beyond) to intentionally and strategically convey core brand attributes that attract opportunities in alignment with your future goals and objectives. With time and practice, this framework becomes a more natural way to communicate and engage people/audiences in dynamic, meaningful conversations that lead to fruitful relationships.

ATTRIBUTES: What words do you want your network to use when describing you? Consider the skills, abilities, character traits most natural to you; list those.

CHALLENGE: Consider the attributes you listed above; think about a specific time that you had to use any of those skills, abilities, or character traits to address a problem. What was that challenge? (Negative team dynamics; confusion; scheduling issues)

SOLUTION: Given the challenge you noted above, how did you leverage your core attributes to solve that problem? What was the process? For example: First, I had to assess .... Then, I reviewed .... I also had to consider .... Finally...

4 BRAND DIMENSIONS: Every personal and business brand is comprised of four dimensions; let's break them down. These considerations will be helpful throughout the day and in future conversations with The Trust resources who help you define and refine future plans and pathways for growth and exploration.

CHARACTER: The spirit I embody and the way I most authentically and naturally move through the world looks and feels like.... (Use words you'd want others to speak about you.)

COMMUNITY PURPOSE: The heart behind the hustle; I am driven by the opportunity to serve or solve (who, what, how)...

EMOTIONAL BENEFIT: The space I open in the hearts and minds of all who engage with me (personally and professionally) allows them to feel...

Use adjectives and sentence fragments like: relaxed; at ease; comfortable trusting my advice; energized; excited; motivated to...

ENVIRONMENTAL IDENTITY: The physical interpretation of my "brand" looks, sounds, feels... (bold, conservative, playful yet polished, elevated yet approachable, etc.)...Use language to describe your authentic style, from office, to online or in-person.

BONUS: Try drafting a value-proposition statement to inspire all the related stories that support it. A value-proposition statement is how you uniquely solve a specific challenge for a specific audience; it's what you want to be known for.

Stef's example: "With 20 years of global brand experience, I use conscience communication strategies to build brand equity for clients during times of growth, change, and evolution."

Can we stay in touch with you and continue this conversation? (Feel free to also book a half-hour video call directly with me right now using the 'Schedule Now' button on this site.)

Yes, please!

No, thank you.

What did you learn today that was most helpful or applicable as you evolve and prepare for what comes next?

If you know someone who would also benefit from building their personal or company brand, and think they'd appreciate hearing from me, can you please include their name and any contact info? (Or feel free to text them a link to this website.)

www.santosmcleese.com

If you wouldn’t mind supporting an entrepreneur, I’d appreciate a quote about today’s presentation that I can use with your name.

I'd appreciate your comments that speak to things like my subject matter expertise and/or ability to dynamically convey this concept. With gratitude, Stefanie.

STORYTELLING THAT SELLS

"Building a Winning Brand: Storytelling that Sells"

with Stefanie Santos McLeese, Branding and Communications Strategist

STORYTELLING
THAT SELLS