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STORYTELLING
THAT SELLS

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"Building a Winning Brand: Storytelling that Sells"

with Stefanie Santos McLeese, Branding and Communications Strategist

While we "begin with the end in mind today," it is imperative that you leverage The Trust services to support clarity and definition of your future goals and objectives. Intentional storytelling is like a magnet; it will attract opportunities in alignment with your desired future state. The Trust provides opportunities and a trusted team dedicated to helping members figure that out and win in their next season.

Leveraging this straight-forward "storytelling" model, you'll begin to build a bank of stories (for use on LinkedIn, networking, interviews and beyond) to intentionally and strategically convey core brand attributes that attract opportunities in alignment with your future goals and objectives. With time and practice, this framework becomes a more natural way to communicate and engage people/audiences in dynamic, meaningful conversations that lead to fruitful relationships.

4 BRAND DIMENSIONS: Every personal and business brand is comprised of four dimensions; let's break them down. These considerations will be helpful throughout the day and in future conversations with The Trust resources who help you define and refine future plans and pathways for growth and exploration.

Use adjectives and sentence fragments like: relaxed; at ease; comfortable trusting my advice; energized; excited; motivated to...

Stef's example: "With 20 years of global brand experience, I use conscience communication strategies to build brand equity for clients during times of growth, change, and evolution."

Can we stay in touch with you and continue this conversation? (Feel free to also book a half-hour video call directly with me right now using the 'Schedule Now' button on this site.)
Yes, please!
No, thank you.

I'd appreciate your comments that speak to things like my subject matter expertise and/or ability to dynamically convey this concept. With gratitude, Stefanie.

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